Lim Teng Hong has a knack for transforming banal communication messages into vivid refreshing ideas for clients whom he always regards as friends first. He began his career as an advertising art director before moving on to the world of graphic design where he was part of the design team that birthed the brand identity of Banyan Tree, Phuket. Subsequently, he honed his copywriting skills with a slew of advertising agencies, writing emotive prose for clients ranging from fast moving consumer goods to cars, airlines and blue chip listed conglomerates. His keen sense of visual literacy and effective and emotive copy is a winning combination for all his clients. Always a team player, mentoring and motivating comes in second nature to Teng Hong in his regional roles as Design Director and Creative Director in several top notch, international branding and design agencies.